Privacy Policy

At Web Crafters IT Solutions (“Web Crafters”, “we”, “us”, or “our”), safeguarding your privacy is core to the trust we build with our customers, partners, and website visitors. This Privacy Policy explains the types of information we collect, how we use it, and the choices you have about your data when you interact with our website, landing pages, forms, social media channels, and digital marketing campaigns.

1. Information We Collect

We collect information to deliver personalised services, respond to enquiries, and improve our offerings:

• Contact details: Name, email address, phone number, company name, and location shared through our contact forms, live chat, WhatsApp interactions, or direct communication.
• Project requirements: Project briefs, budgets, timelines, and documents voluntarily provided to help us scope your digital solution.
• Usage data: Website analytics such as IP address, browser type, device information, and pages visited collected via cookies, Google Analytics, Meta Pixel, and similar tools.
• Marketing interactions: Email opens, link clicks, form submissions, ad engagements, and campaign performance metrics.

2. How We Use Your Information

We process personal information strictly for legitimate business purposes:

• Providing estimates, proposals, and customer support.
• Delivering contracted web development, UI/UX, e-commerce, and digital marketing services.
• Sending service updates, newsletters, educational resources, and promotional offers you opt in to receive.
• Improving website experience, campaign relevance, and service quality through aggregated analytics.
• Meeting legal, regulatory, security, and compliance requirements.

3. Cookies & Tracking Technologies

Our website uses cookies, tags, pixels, and similar tracking tools to measure performance, personalise experiences, and deliver relevant advertising. You can adjust cookie preferences via your browser settings or choose to opt out of Google Analytics and Meta ads through their respective privacy dashboards.

4. Sharing & Disclosure

We do not sell or rent personal data. We may share information with:

• Trusted service providers who assist with hosting, analytics, marketing, payments, or customer support under confidentiality agreements.
• Regulatory bodies, law enforcement, or authorities when required to comply with applicable laws or legal processes.
• Business partners in connection with a merger, acquisition, or business transfer, subject to continued protection of your data.

5. Data Security & Retention

We implement industry-standard security controls, encryption, authentication, and access policies to protect your information. Data is retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymise your information.

6. Your Privacy Rights

Depending on your jurisdiction, you may request to access, update, correct, or delete your personal information, object to processing, or withdraw consent. To exercise these rights, contact us using the details below. We respond to all legitimate requests within applicable legal timeframes.

7. Third-Party Links

Our website may include links to partner websites, social media platforms, or third-party tools. We encourage you to review the privacy policies of those external sites, as we are not responsible for their content or data handling practices.

8. Children's Privacy

Our services are designed for business use and are not directed toward children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can take immediate action.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, or legal obligations. When we make material updates, we will revise the effective date above and post the updated version on this page. We encourage you to review this policy regularly.

10. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please reach out: